1.12.2008

Cultural Tourism Takes Hold

More people are traveling to experience the heritage and history of a region

What brings tourists to a place? Its events, its restaurants, the beauty of its scenery? Increasingly, the draw that pulls tourists is not what's happening, but what happened there.

Cultural and heritage tourism — travel directed toward experiencing the traditional and contemporary culture, arts and special character of a place — is among the fastest growing segments of the tourism market, said organizers of a three-day symposium on the subject in Monterey this week.

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